Generating organic search traffic through SEO
SEO stands for Search Engine Optimisation and summed up, is a monthly digital activity that makes your website more optimised to show higher up in search engines such as Google, Bing, Yahoo and even YouTube.
AT DISRUPT, this is what we do. No matter where your web presence currently stands, we work with you month-on-month to rank higher, aiming for the top, for searches that your potential customers are searching for.
It takes an initial time investment but will pay off tenfold long-term and isn’t something that your business can afford NOT to invest in because your closest competitor might just be.
Launching a website without an SEO Strategy is exactly like opening a retail shop in the Sahara Desert… The result: No traffic!
The Value of SEO.
SEO stripped back is the most guaranteed, highest return on investment digital marketing service that you can invest in. Why?
Consider for a moment: When you last needed something but didn’t or couldn’t seek a peer recommendation, where did you turn?
The statistics say you jumped straight onto Google.
Now, as a searching customer, you typed in a very specific search term; known as a keyword or keyphrase. Naturally, this term brought up EXACTLY what you were looking for and statistics also say that – providing that you were serious about the enquiry or purchase – you were more likely to go ahead compared to when you last saw an advert on social media or received an email marketing send out.
Let’s turn the tables: A potential customer for your business is doing this exact journey right now. Every day, they are making their way to Google. Typing in a search term to find a business like you, and making a purchase or enquiry about the service or product. The question is, why aren’t you the one who’s up there getting those clicks and conversions?
Websites positioned in the top 3 get the majority of the search traffic and If you aren’t even on the first page, it’s very unlikely that you’re getting found.
This is the value of search engine optimisation for your business.
The question isn’t whether your business can afford to invest in SEO, the question is… can your business afford NOT to invest in SEO? Get in touch now.
The 4 Pillars of SEO.
‘The 4 Pillars of SEO’ are what define search engine optimisation activity in our day-to-day workload and strategies.
In order to cover the majority of activities that fit under the 4 main pillars of SEO, a wide range of skill sets are needed for a professional end-result and long-term success.
The pillars are a good example of why, as a business, the most logical investment into SEO will always be a specialist SEO agency. A dedicated SEO agency is able to offer the value and skillset to achieve the tasks required for long-term SEO success.
Technical SEO.
Technical is a part of the basic SEO preparation but does need to be revisited as your site grows. It can seem daunting but really is how well Search Engines can read and operate your website. We use specialist tools to automatically analyse and audit your site to find errors and fix them.
Crawl. Can a search engine explore your site?
Index. Is it clear which pages the search engine should index and return?
Mobile. Does your site adapt for mobile users?
Speed. Fast page load times are a crucial factor in keeping your visitors happy.
Tech. Are you using search engine-friendly tech or CMS for your website?
Hierarchy. How is your content structured on your website?
On-Site SEO.
With your On-site SEO, there are similar crossovers with Technical SEO but overall, On-site SEO is slightly more geared towards content and keywords. In essence, this is where we align your desired keywords with the pages that you want them to rank for.
Keyword research. Understand the language of your target audience.
Descriptive URLs. Ensure each URL is simple and descriptive.
Page titles. Use keywords naturally within the page title.
Meta descriptions. Craft meta descriptions like they were ad copy to drive clicks.
Content optimisation. Sensibly use keywords and variations in your page copy.
Good user experience (UX). Ensure your site is a joy to use and navigate.
Strong calls to action. Make it easy for your users to know what to do next.
SEO Content.
The more that search engines advance, the more that content is becoming the deciding factor of your website’s rankings. A search engine optimisation strategy that revolves heavily around fantastic, high-quality content is a strategy that is heading for success.
Content for your services/products. What your business does and where you do this.
Credible Content. Why people should do business with you and value added.
Marketing Content. Expert content in your area of work.
Off-Site SEO.
Off-site SEO is an activity that essentially results in other websites directing traffic back to your own website. Search engines still take backlinks into strong consideration when choosing their rankings. It’s done through a range of techniques but as search engines advance, there are good way’s to create backlinks and also toxic ways to create backlinks.
Guest Blog Posting
Industry News Sites
Directories
Social Media Platforms
Why you should choose DISRUPT. Search Studios
As a specialist SEO agency, our growth has helped us achieve a very desirable status. We have the specialist skills and resource without the major overhead of the biggest city centre agencies.
Operating since 2015, we’re past the growing pains stage as far as business and agencies go.
Over this period, we’ve been able to establish a strong, knowledgeable and driven team of SEO Specialists, covering all activities within search engine optimisation.
We’ve worked with clients in a vast range of industries. As a result, we learn quickly and adapt to our environment smoothly.
We don’t spread ourselves too thin. We specialise in search engine marketing, working SEO and PPC (pay-per-click advertising) parallel hand-in-hand. The results we generate speak for themselves.
For the best value for your investment, DISRUPT Search Studios are a dedicated SEO Wigan agency with the tools and know-how to do the job at hand properly.
SEO Questions Answered.
SEO stands for Search Engine Optimisation. PPC stands for pay-per-click advertising.
SEO is a planned workload to position your website at the top of search engines organic search rankings. It doesn’t cost anything to be here but it does take time, reliability and consistency. Once you’re positioned at the top, you may not always stay there. Regular activity and fresh content are important for keeping your top spot. However, SEO can be the better long-term return on investment.
PPC is an instant, paid advertising option to appear at the very top of any search results. It doesn’t cost to be there, but you pay per click through to your website. The cost per click varies on the competitiveness of the keyword. You can stop and start your PPC campaigns at any time. It’s always advised that a professional pay-per-click ads manager is worked with because paid adverts require attention and experience to keep optimised and stay on budget.
Here at DISRUPT Search Studios, we are a specialist SEO Agency and PPC Agency, operating throughout the UK with a large range of clients.
A frequent medium and long-term strategy that we use to generate successful, long-standing search engine optimisation results is a series of long-form pillar and cluster content.
This is where we build a main pillar of content, tackling a competitive keyword. This is followed by a cluster of surrounding long-form content targeting related, less competitive keywords and phrases. During the production of a cluster, we will amend previous sections and connect the entire cluster and pillar together to create a web of relevant traffic flow.
Once finalised, we would use digital PR techniques to generate high authority backlinks to the entire cluster of content, and most importantly, the main pillar.
Search Engines, and Google specifically, have implemented algorithm changes that affect websites that are still HTTP instead of HTTPS, without an SSL. This is for users safety and security reasons. If your website does not have an SSL certificate, your organic rankings will likely be majorly affected.
It’s also important for your general web visitor safety to install an SSL certificate and ensure your website displays HTTPS. Your website developer should be able to set this up for you without too much difficulty. As part of our SEO and web design service, our team at DISRUPT Search Studios can also help with organising and installing an SSL Certificate on your website.
In official terms, a search engines response is always a ‘nope’. However, in-direct results from a PPC campaign running in parallel with an SEO campaign on the same keyword and search phrase will help Google better understand how audiences act on your website, increase general traffic, increase repeat users and increase conversions (to name a few) and naturally, the landing page will therefore meet organic ranking triggers quicker and begin to climb the rankings.
Analytics have shown a connection between landing pages with a pay-per-click budget being spent on them and quicker organic ranking increase in these landing pages.
A very difficult question to answer without first performing specific SEO keyword research. Different rankings and keywords have different difficulties and competition.
The higher the competition, the longer it takes to gain rankings for that search. Then for less competitive searches, the quicker it is to rank.
However, competition is usually based on how much traffic a keyword or search term generates. The higher a keyword’s traffic, the more competitive they tend to be. Vise Versa, the lesser the traffic, the less competition there usually is.
Working with a specialist SEO agency, an initial strategy will generate 3 groups of keywords. Easy, Medium & Hard. Then each month, keywords for all 3 groups will be targeted, allowing for short, medium and long-term return on investment.
Short-term, easy, low traffic and low competition keywords can show ranking results from as early as 3 months. Whereas long-term, hard, high traffic and high competition keywords can take 1-2 years+ before a top 3 position ranking is achieved. It all depends on the target search term/keyword.
In essence, SEO is free to achieve. So yes, SEO is a free way of marketing your website and business. However, search engine optimisation techniques come at a cost of both time and experience. Even the basic workload of optimising a website for better search engine rankings is a complex process. Usually, it requires more than just one person’s skill set to do it successfully.
If processed incorrectly, certain activities performed with SEO in mind can actually create a negative impact on a website. The best action to take would be to speak to a specialist SEO agency for the best results.
An SEO agency will perform regular search engine optimisation activities and tasks that fit into the 4 pillars of SEO, allowing search engines to better rank a website. This includes work such as: Technically optimising a website, Researching keywords and content, creating new content enriched with keywords, adding images/infographics and videos, Monitoring and reporting for keyword growth, generating backlinks and digital PR outreach, and finally reporting on SEO success and growth.
Search engines use ‘bots’ to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index.
Algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
These factors fit into ‘The 4 pillars of SEO’: Technical SEO, On-Site SEO, SEO Content and Off-site SEO.
SEO stands for “search engine optimisation”. In simple terms, it is the process of improving a website to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
What’s Next?
Start your SEO Journey with DISRUPT.
Start your SEO Journey with DISRUPT.
Firstly, thank you for making it all the way to this point. Hopefully, by now, you are excited at the thought of both exploring search engine optimisation and also working with us here at DISRUPT Search Studios.
If you’re keen on having a conversation about DISRUPT Search Studios helping with your SEO efforts, together we need to establish 4 main things right away.
- What is your current SEO situation?
- Who do you deem to be your biggest rival competitor?
- What is the SEO budget that you’d like to invest into SEO?
- Then, based on budget, some potential keyword overviews for short-term, medium-term and long-term (with projections)
Ready to give it a go?
Start by filling in the below form and we’ll take it from there: