PPC, or Pay Per Click Marketing, is… well… what it says on the tin. You pay per click, and by doing so, direct traffic to your website. Paying for the clicks isn’t the difficult part, however. The secret to effective PPC Digital Marketing is paying for the right clicks. The right clicks consist of a potential customer with an intent to purchase from your business.
PPC is Likely to be one of the highest return of investment-led digital marketing activities you will invest in. Pay Per Click Marketing via search engines is your go-to for a fast strategy in getting to your potential clients when they need you the most.
In the 21st century, if a person requires something from a supplier, one of the commonly used platforms is a search engine; such as Google. They search for a particular phrase and requirement; then choose their destination. At the top of the search results, before anything else are the Ads. Depending on the nature of search and industry, the Ads are clicked anywhere from 10% to 30% of the time over the organic searches. By investing in Pay Per Click Marketing, your business will join the ranks to acquire this Ad Traffic.
“Do these ads work though? I don’t think I personally click the Ads?”
The wonderful magic of PPC advertising is… you only Pay Per Click. So it’s essentially free to list. And if someone clicks your ad it means:
1) This person is looking for your solution.
2) They’ve browsed the search and chosen to come to your website.
3) If you’ve advertised correctly and your website provides what they’re looking for, you’ve won!