A common question asked regarding SEO is How do I know where my website ranks on google?
The best and most efficient way to track where your website ranks on Google is through various SEO tools. There are a number of free tools and paid tools that will provide you with daily updates on the keywords that you are trying to get ranked for.
Keywords are specific words/phrases that users search for on search engines when they are:
- Shopping for a product
- Need a question answered
- When they’re looking for a specific service
Example Tools to know where your website ranks on Google
As a business owner, you want to target keywords with your website that are relevant to what people are searching in your industry, so they have a better chance of finding your content among the millions of results out there.
An example of a free SEO keyword tool is Ahrefs Keyword Rank Checker. This software allows you to input your website URL, location and a specific keyword and it will tell you what position in the search engines your website ranks for that keyword.
As you can see, when we type in the URL of a well-known, industry-leading SEO specialist, Neil Patel, alongside the keyword “SEO”, we can see that his website currently ranks in 8th position on search engines for this keyword at the time of this post (17/08/22).
Aherfs does also have paid plans which provide more in-depth tools for keyword and website research.
An alternative example of paid software that we recommend is SEMrush. SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights.
SEMrush provides very accurate data across a vast range of keywords covering virtually all industries.
For example, if you worked in the fire safety or home improvements industry, you may sell fire sprinklers or water mist systems. If we search for the term “Fire Sprinkler” on SEMrush, we can see a variety of stats, including:
- Volume by country (amount of searches per month)
- Keyword Difficulty (how difficult it is to rank for that keyword)
- Variations, questions and related keywords of our desired keyword with their own volume and keyword difficulty
SEMrush is one of the tools that we use at DISRUPT. Search Studios to monitor client search engine rankings and perform in-depth keyword research.
SEMrush additionally provides a series of useful SEO tools to look at other areas of improvement and growth for your website.
SEMrush’s prices start off at £98.95 per month but can range up to £371.17 and above in order to access a wider variety of tools.
These tools are also very handy companions when considering a marketing campaign on pay-per-click (PPC) advertising platforms, such as Google Ads.
Before investing in specialist software like this, it’s important to consider if you or your team members will use it efficiently and frequently enough to warrant the investment.
If you are considering growth for your business’s search engine optimisation (SEO) marketing, but aren’t sure how to progress or where your website currently stands; specialist search engine optimisation agencies, such as ourselves at DISRUPT., offer entry-level SEO service plans to support you that includes access to our SEO tools, such as SEMrush.
With entry-level SEO services starting from as little as £330 per month*, you can combine the expertise of an SEO Specialist agency with access and insight to a range of paid SEO tools.
To speak to us about this, get in touch to discuss or Request a free SEO Audit.
*All prices are subject to VAT. Entry-level SEO packages are subject to a minimum contract length, depending on the SEO plan value. Speak to us for a personalised SEO proposal by contacting us here.