A frequent medium and long-term strategy that we use to generate successful, long-standing search engine optimisation results is a series of long-form pillar and cluster content.

This is where we build a main pillar of content, tackling a competitive keyword. This is followed by a cluster of surrounding long-form content targeting related, less competitive keywords and phrases. During the production of a cluster, we will amend previous sections and connect the entire cluster and pillar together to create a web of relevant traffic flow.

Once finalised, we would use digital PR techniques to generate high authority backlinks to the entire cluster of content, and most importantly, the main pillar.