What is the difference between SEO and PPC?

SEO stands for Search Engine Optimisation. PPC stands for pay-per-click advertising.

SEO is a planned workload to position your website at the top of search engines organic search rankings. It doesn’t cost anything to be here but it does take time, reliability and consistency. Once you’re positioned at the top, you may not always stay there. Regular activity and fresh content are important for keeping your top spot. However, SEO can be the better long-term return on investment.

PPC is an instant, paid advertising option to appear at the very top of any search results. It doesn’t cost to be there, but you pay per click through to your website. The cost per click varies on the competitiveness of the keyword. You can stop and start your PPC campaigns at any time. It’s always advised that a professional pay-per-click ads manager is worked with because paid adverts require attention and experience to keep optimised and stay on budget.

Here at DISRUPT Search Studios, we are a specialist SEO Agency and PPC Agency, operating throughout the UK with a large range of clients.