In official terms, a search engines response is always a ‘nope’. However, in-direct results from a PPC campaign running in parallel with an SEO campaign on the same keyword and search phrase will help Google better understand how audiences act on your website, increase general traffic, increase repeat users and increase conversions (to name a few) and naturally, the landing page will therefore meet organic ranking triggers quicker and begin to climb the rankings.

Analytics have shown a connection between landing pages with a pay-per-click budget being spent on them and quicker organic ranking increase in these landing pages.