In official terms, a search engines response is always a ‘nope’. However, in-direct results from a PPC campaign running in parallel with an SEO campaign on the same keyword and search phrase will help Google better understand how audiences act on your website, increase general traffic, increase repeat users and increase conversions (to name a few) and naturally, the landing page will therefore meet organic ranking triggers quicker and begin to climb the rankings. Analytics have shown a connection between landing pages with a pay-per-click budget being spent on them and quicker organic ranking increase in these landing pages.

In essence, SEO is free to achieve. So yes, SEO is a free way of marketing your website and business. However, search engine optimisation techniques come at a cost of both time and experience. Even the basic workload of optimising a website for better search engine rankings is a complex process. Usually, it requires more than just one person’s skill set to do it successfully. If processed incorrectly, certain activities performed with SEO in mind can actually create a negative impact on a website. The best action to take would be to speak to a specialist SEO agency for the best results.

Search engines use ‘bots’ to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. These factors fit into ‘The 4 pillars of SEO’: Technical SEO, On-Site SEO, SEO Content and Off-site SEO.

SEO stands for “search engine optimisation”. In simple terms, it is the process of improving a website to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

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