Marketing & Technology Partner Case Study
The Neuro‑Growth
Blueprint.
Architecture, automation & acquisition - how we helped build, automate and grow the UK's largest single specialist ADHD clinic from start-up in 2019, through to its national acquisition in 2025.
This is what happens when a growth partner goes beyond development and marketing, and instead becomes an embraced and embedded growth partner.
By design, we are built differently to your standard outsourced marketing agency. For ADHD360, we were the growth & technology partner that built the digital clinic to win the market, then filled it.
Contents · 12 chapters
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£0 → £ 22.5m
Audited turnover in five years · FY2024, Companies House.
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30x ROI
Total return on every £1 we invoiced for marketing.
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From start-up
to being the UK's largest single specialist ADHD clinic.
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Acquired 2025
By Keys Group, a national care group.
Chapter 01
The Origin & the Mandate.
From a clinical idea to national infrastructure
In 2019, the acknowledgement of ADHD wasn’t what it is today. NHS assessment waits stretched for years. Private care was fragmented, expensive and largely manual. The specialist industry as it exists today simply didn't exist. Dr Phil Anderton had a more radical idea: not another private clinic, but a safety net at a scale nobody else was attempting. The modern specialist-clinic model is one that ADHD360 and DISRUPT. Search Studios came to define.
It began with a build, not a campaign. The very first ask was not marketing - it was infrastructure. Before a single ad ran, DISRUPT. Search Studios built the two things that ADHD360 would stand on: the clinical operating system and the website. The system and the shopfront came first; the growth engine came after, once there was something built to scale.
In those early days there was just a clinical mission, a blank white board, and a partnership. What turned that into a company acquired by a national group was over six years of effort, expertise and quality of work that compounded. The scale was the result, not the brief.
Chapter 02
The Embedded Partnership.
A founding growth team, not a vendor
The throughline.
The most important thing to understand is how the work was done. DISRUPT. Search Studios did not operate as an agency hired for a project. It worked as the company's founding growth marketing & technology development partner. We were external, but embedded. It meant that everything that follows was built from inside the business, which is why it worked.
The usual agency-based arrangement:
delivery
administration
commissioning
instead of
How we worked differently:
delivery
administration
commissioning
growth · technology
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A full department's footprint.
Over six years we ran the workload of an entire growth and technology department - engineering, marketing and operational influence. That is what becomes possible when a client doesn't hold you at arm's length as a retainer, but trusts you to merge into the business as an embedded department.
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A shared, named growth plan.
We diagnosed the real constraint - visibility, conversion and clinical capacity, not demand - and set the scaling path around it.
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A director-level rhythm.
Regular leadership reviews tracking reach, pipeline and revenue movement - the way an embedded leadership team runs a business, instead of the way a supplier reports on one.
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We didn't just create the growth - we helped to staff it.
Through clinical recruitment marketing - we ran campaigns end to end - feeding hundreds of hires into the clinic, and DISRUPT. Search Studios supported, guided and trained operations on the systems it ran.
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A hand on the platform's direction.
We didn't just build to a brief - we became part of the strategic direction of the platform itself, bringing new ideas and concepts for how it could improve. Those improvements were shaped by real patient experience, our own expertise, and - in more ways than one - our own first-hand experience of the very service we were building.
Most agencies sell services. We helped design the blueprint for a multi-million-pound clinic and then embedded to build it.
Chapter 03
The Infrastructure.
A clinical operating system, not a CRM.
Their first ask was a system. Built from the ground up, DISRUPT. Search Studios delivered a bespoke clinical operating system that runs the entire operation - from first referral through to long-term, sustained treatment - designed around clinical governance from the start.
It connects patients, clinicians and administration, each with a purpose-built command centre. Here is what it does, in the order it meets the people who use it.
01The patient
From first touch to treatment
- Screening that scored itself - validated questionnaires completed online and scored in the record, so patients saw where they stood before they committed to booking, and the clinician arrived already knowing them.
- An objective attention test taken from home - QbCheck, offered from the patient's own to-do list, with the result plotted straight into the record and the GP letter.
- Onboarding done by the patient - identity checks, the clinicians' risk questions, goals and vitals recorded before the first appointment, with risk flags routed automatically.
- Payments built in - with instalment plans added as the clinic grew, so cost was less of a barrier to care.
- Automated reminders - appointments, observations, payments. Patients were nudged without being chased.
- Letters that followed the patient - clinical correspondence generated from the record, with review built into the release step.
02The clinician
Designed with safe care at volume from the start
- The controlled-drug register maintained in the system, pad by pad - the prescribing log automated, pads allocated and tracked, and a second pair of eyes on scripts and letters.
- Every script checked against NICE guidance - with a reason recorded whenever it wasn't followed.
- Medication reviews scheduled automatically - so every review was booked before it fell due.
- Children on stimulants tracked against the UK growth charts - because the medication can affect growth.
- Prescribing and pharmacy activity connected - the dispensing pharmacy working inside the same system, scripts released to it once properly coded, home blood-pressure monitors ordered through it.
03The clinic
Running it as one system
- Every action had clear ownership - a task engine that routed each next step to the right person or team, so nothing fell through the cracks as volume grew.
- Pathway worklists - every stage with a target, and live visibility of performance against it.
- Money in the same record as the care - card payments and instalment plans in the same record, and an accounts-system link we designed so every payment was invoiced without anyone touching it.
- A full audit trail - every clinical action with an author and a time - and configurable governance workflows.
- ...and much more.
National recognition
HSJ Partnership Awards 2021 - Finalist.
Shortlisted for the Workforce Innovation Award for a digital development solution: "Chrysalis: A New Approach to ADHD Case Management" - entered as a partnership between ADHD360 and DISRUPT. Search Studios. The Health Service Journal is the national title of NHS leadership; a finalist place put this bespoke build on the health service's biggest stage.
The system came first. Then we filled it.
Most agencies arrive after the business exists. We arrived before it did - and built the thing the growth would run on.
Chapter 04
The Growth Engine.
Full-stack marketing: from "search" to "society"
With the infrastructure in place, we opened the engine up - running every function of a full marketing department as one integrated system. Not a channel here and there: the whole thing.
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01 Cited by the AI answer.
Google's AI Overview is won the same way as the rest: by being the clearest, most credible source. We built ADHD360’s Content, Off-site SEO and Social Strategy for exactly this.
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02 Paid search, tuned to outcomes.
Built from scratch and split by audience, with every conversion action the patient journey could produce fed back into the bidding algorithms.
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03 The brand result.
By 2025, a dominant traffic story was branded search - people typing the clinic's name because they had come looking for it.
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04 And the encyclopaedia beneath it.
A comprehensive, clinically-reviewed resource hub of neurodiversity that made the site the place people found their answers.
The next search box
And when the question goes to an AI...
Search is no longer only ten blue links. More and more, people ask ChatGPT, Gemini and AI overviews directly - and those tools answer by citing the sources they trust. We built ADHD360's authority so that when the question is about an ADHD assessment, the brand that gets named is theirs. It's the same discipline as full suite SEO, aimed at the newest surface - and the visual makes the point as loudly as the words do.
Everything we ran.
- Marketing strategy
- Technical SEO
- Content & on-page SEO
- Off-site SEO & link building
- PPC / paid search
- Paid social
- Organic social & YouTube
- Email, automation & lifecycle
- CRO
- Brand & identity
- Graphic design
- Website design & build
- Digital PR
- Influencer outreach
- Video production
- Photography
- Physical & environmental media
- Content & copywriting
- Analytics, BI & attribution
- Recruitment marketing
- Events & webinars
- Reputation management
- Accessibility
It started with a strategy, not a channel. A plan built across more than a dozen audience segments, including NHS commissioners, adults seeking answers, parents of children awaiting assessment, GPs, schools, employers and clinicians the business would need to recruit.
SEO
SEO as a system - on-site, content, off-site & technical
Six years of SEO run as one machine: audience-split keyword targeting, a clinically-reviewed content library, off-site authority-building and digital PR, recurring technical audits, and a live webinar programme repurposed as indexable content. From a standing start to Authority Score 37 and a peak of 8,700+ ranked keywords - driven by strong brand marketing and a dominant Right to Choose content pillar.
Work · on-site · content · off-site · technical
On-site
Search term targeting
Structured keyword databases by audience - adults, children, diagnosis, treatment, recruitment - mapped to page and URL structure and tracked monthly.
Resource Hub
Clinically-reviewed content
The pillar/library model that made the site where people found their answers.
On-site
The Right to Choose pillar
One of the biggest content pages on the site - ranked first on Google for “right to choose adhd”, and held there for years.
Off-site
Authority built from zero
Outreach, digital PR and genuine partnerships took the site from a standing start to real domain authority.
Technical
Recurring technical audits
Regular Screaming Frog crawls, alt-text and structured-data fixes, speed and Core Web Vitals work, and strategic re-directs - the maintenance behind the rankings.
Webinars & content
A live education programme
Monthly webinars turned into indexable, rankable content answering real search demand.
Content-as-product
Neurodiversity Toolkit for Schools
A gated schools resource with its own trust badge and press release - earned links, not just a blog post.
Web
Front-end, web application, CRO & UX
Two tracks: a bespoke built public front-end (custom WordPress), and six years of continuous backend engineering on the client's own clinical web application - plus the Conversion Rate Optimisation (CRO) and User Experience Design (UX) discipline that made both convert.
Work · front-end · web app · CRO · UX · concept illustrations
Front-end
A bespoke front-end build
Custom-built, not a template theme - developed for speed, brand, structure and conversion.
Front-end
A pricing journey built for clarity
A carefully designed package breakdown and selection experience - making private ADHD pricing easier to compare, understand and choose.
Web application
The clinical operating system
A bespoke web app that runs the entire clinic - six years of continuous backend engineering, built for the client.
Operations UX
Pathway targets made visible
Worklists built into the product so managers could see pathway performance live - without a separate reporting tool.
Custom CRM
Staff tooling, not just patient-facing
Worklists, task routing and clinician diary tooling - effectively a bespoke internal CRM for the clinical team, built into the same system the patients use.
CRO
Conversion engineered into the journey
Instalment plans introduced after cost-barrier analysis, pre-booking screening and identity checks built into onboarding - product-level CRO, not just landing-page tweaks.
UX
Designed for how ADHD patients behave
Reminders and to-do lists tuned to how ADHD patients actually follow through, and screening designed to be finished in one sitting - UX built around the audience, not generic best practice.
PPC
Google Ads, custom tracking & continuous optimisation
A lean, mature Google Ads account built on genuinely custom infrastructure: target-CPA automated bidding, custom call-and-form source tracking wired into the client's own patient system, and a continuous optimisation cadence with real efficiency gains year on year. The result was sophistication and control, not scale of spend.
Work · Google Ads · paid social · tracking
Efficiency
Same budget, better performance
Cost per conversion down 44% since 2021 on a flat budget, while conversions grew ~2.4×.
Bidding
Target-CPA, tuned to outcomes
Google Ads automated bidding optimised to true cost per acquisition - fed every conversion action the patient journey could produce.
Architecture
Split by audience
Structured into separate target audience campaigns, with dedicated budgets, creative and messaging.
Paid social
The cost of not knowing
Awareness creative on the impact of undiagnosed ADHD across a life.
Paid social
Never too late
Creative for adults considering an assessment.
Monitoring
RAG-coded, negative-term managed
Active red/amber/green performance triage across ad groups and match types, negative-keyword hygiene and paid social alongside Search - continuous optimisation, not set-and-forget.
Tracking
Custom source association
Call, form and sign-up level source tracking custom wired into the patient system, joined to real sign-ups and reported on through a BigQuery, Looker Studio and PowerBI pipeline - feeding conversion learning back into the account.
Lifecycle, campaigns & cross-sell
An 8-stage automated lifecycle - the "waiting room" - engineered to close the gap between a click and a booking, backed by a New Patient Success team that we helped assemble and build, in the absence of a sales function. Around it, a steady stream of branded informational, webinar and pricing campaigns, and work introducing existing patients to related services across the wider group - including Autism 360.
Work · lifecycle · campaigns · cross-sell
Patient engagement
The ADHD360 app
An engagement-led email designed to introduce new ways for patients to interact with ADHD360, driving app adoption and strengthening the ongoing patient relationship.
Community & Events
ADHD360 Conference
Email marketing designed to promote the ADHD360 Conference, build interest and drive registrations while reinforcing ADHD360's role in bringing the community together.
Education & Resources
Neurodiversity in schools toolbox
Promotion of a practical toolkit designed to help schools better support neurodiverse pupils, while positioning ADHD360 as a trusted partner in education.
Community
Free Webinars
The development and marketing of expert-led webinars.
Collaborations & Partnerships
ADHD beyond the label
An ongoing email series supporting ADHD: Beyond the Label, using Dr Phil Anderton’s co-hosting role to drive listens and keep audiences engaged.
Cross-sell
Counselling & add-ons
Introducing additional support services to new and existing patients.
Conversion
1-2-3 Magic
A service-led on-going email series promoting a parenting course called 123 Magic. Communicating clearly its value, and encouraging families to enrol.
Community & Conversion
Power hours
A series of campaigns promoting paid Power Hour sessions, designed to drive bookings and connect the ADHD360 community with expert support.
Social
Organic, paid & community
Long-form, educational social marketing across YouTube, Facebook, Instagram, X and LinkedIn - run as part of off-site SEO - on monthly themed calendars. Consisting of education and awareness, seasonal moments, calls to action and community/trust content, plus paid social. Amplified by a genuine ADHD UK charity partnership and daily community management.
Work · educational · conversion · community · campaigns
Collaborations & Partnerships
ADHD: Beyond the Label
A social campaign built around Founder Dr Phil Anderton's co-hosting role in ADHD: Beyond the Label, using episode-led content before, during and after broadcast to extend reach, build authority and sustain conversation around the series.
Educational
Why ADHD Brains Struggle with Procrastination
Story-first education built to earn reach and trust.
Awareness
ADHD & Autism
An awareness campaign exploring the crossover between ADHD and Autism, using educational content to increase understanding, introduce sister brand Autism 360 and build awareness of the support available across both services.
Conversion
ADHD360 Premium
A service-led campaign promoting ADHD360 Premium, using clear, informative content to communicate the value of the offering, highlight its key benefits and encourage prospective patients to take the next step.
Community
Power Hour Sessions
A community-focused campaign promoting Power Hour sessions to drive attendance, encourage participation and strengthen connections with the ADHD360 community.
Collaboration & Partnerships
ADHD Chatter Podcast
A collaboration-led post highlighting Founder Dr Phil Anderton’s appearance on the ADHD Chatter Podcast to extend reach and build credibility.
Educational
How to cope with seasonal changes
Educational content designed to provide practical, relevant guidance around living with ADHD, helping audiences feel informed, supported and more connected to ADHD360.
Awareness
Mental health awareness week
Awareness-led content designed to connect ADHD with wider conversations around mental health, helping increase understanding, relevance and engagement around key awareness moments.
Conversion
Life-changing treatment
Service-led content designed to turn awareness into action, clearly communicating the value of treatment and encouraging prospective patients to take the next step with ADHD360.
Community
Supporting the transition to secondary school
Community-focused content designed to provide timely, practical support around key life stages, while creating opportunities for families to engage directly with ADHD360.
Educational
What can undiagnosed ADHD look like in Adults
Educational content designed to help audiences recognise and better understand ADHD in everyday life.
Awareness
The stigma around ADHD
Awareness-led content designed to challenge misconceptions around ADHD and encourage more informed, open conversations.
Conversion
Why go ADHD360 Premium
Service-led content designed to clearly communicate the benefits of ADHD360 Premium and encourage prospective patients to take the next step.
Community
400 Club
Community-focused content highlighting ADHD360’s involvement in wider causes, helping strengthen relationships and demonstrate its commitment to giving back.
Collaboration & Partnerships
The hidden cost of not treating ADHD - Loop Dynamics Group
Collaboration-led content showcasing expert partnerships to broaden reach, share specialist insight and strengthen credibility within the ADHD space.
Studio
Film, photography & physical media
A genuine media production capability: film (webinars, patient testimonials, system explainers, training and brand films), photography (team, clinicians, culture and awards), and physical/environmental media (office wraps, print and the ambassador brand system).
Work · film · photography · physical
Video
Co-hosted webinar films
Webinar sessions with world-class coaches/experts, filmed and packaged.
Video
ADHD below the neck
A video series exploring ADHD's wider health impact and the role of better management in supporting healthier outcomes.
Video
The Academy film
The promotional film behind the recruitment engine.
Video
Patient information
A series of branded videos making key service information clear and easy for patients to access.
Photography/Videography
Team & culture
Videos for careers, recognition and the physical brand.
Video
Patient system guides
Step-by-step videos helping patients navigate the platform with ease.
Video
Events & milestones
Event and culture videography - here, the clinic's five-year celebration.
Chapter 05
Recruitment Marketing
& The Academy.
A talent engine that paid for itself
Growth is nothing without the people to deliver it. So we built the clinic a talent engine - and turned recruitment from a cost into a revenue stream. At its centre was The Academy: a strategic training programme, run monthly by Dr Phil Anderton and Lisa Mangle themselves, that trained the next generation of ADHD clinicians while giving the business first sight of the industry's best.
We ranked it. By targeting search terms like "ADHD training" and "ADHD courses" across multiple search engines, The Academy pulled a constant stream of prospective clinicians and administrators toward the business. It was a self-renewing pipeline of talent that also generated income from course fees. And we ran every part of it: branding, SEO, paid social, PPC and a dedicated recruitment email programme that pushed the Academy, upcoming events and live vacancies together.
- Branding & identity
- SEO & ranking
- Paid social
- PPC ads
- Recruitment email strategy
- Event promotion
- Landing pages
Ranked from scratch for:
- ADHD training
- ADHD courses
- ADHD clinician training
One programme, two returns
Dr Phil AndertonRan the Academy
Lisa MangleRan the Academy
Chapter 06
The Intelligence Layer.
Decisions made on evidence, not gut
- Google Tag Manager
- Google Analytics (GA4)
- Google Search Console
- Bing Webmaster Tools
- Microsoft Clarity
- Custom call & form tracking
- Windsor.ai
- BigQuery
- Custom Python pipeline
- Looker Studio
- Power BI
- Google Ads
Acquisition intelligence - the shape of the pipeline
Illustrative structureSource → diagnosis, end to end
- source‑tagged
- GTM‑stitched
- front‑end
- back‑end
- assessment outcome
- lifetime view
What we could answer
- Which source…every enquiry came from
- Cost per sustained patient…not cost per enquiry
- Access gaps…deprivation & demographic patterns
- The attribution delay…realising, then acting on it
Illustration of the measurement architecture.
What made the growth engine compound was that it ran on data. A real end-to-end tracked pipeline fed Looker Studio and Power BI dashboards, and - using a range of highly intelligent tracking and custom solutions - we could trace every enquiry back to the channel that produced it, and optimise to cost per completed assessment, not merely cost per enquiry.
The pipeline was wired with a full measurement stack - Google Tag Manager orchestrating every tag, Google Analytics (GA4) and Google Search Console reading behaviour and search demand, Bing Webmaster Tools alongside it, Microsoft Clarity for on-page session insight, and a layer of custom call and form tracking that captured not just phone calls but web-form submissions. This was all threaded through the operating system and the entire web-app patient journey.
Under it sat real data engineering: platform data from Google, Meta and LinkedIn pulled together through Windsor.ai into a BigQuery warehouse, fed by a custom Python pipeline that ingested call, form and app data daily and drove more than a dozen iterations of Looker Studio and Power BI dashboards. That let us make hyper-informed decisions: how to target different demographics and backgrounds, how to approach NHS Right to Choose differently from private, and how to reach communities with the greatest unmet need - then feed all of it back into Google Ads for maximum conversion-bidding efficiency and value.
Chapter 07
Off-Site SEO: Brand,
Trust & Authority.
Why search rewards the brand people trust
Brand, trust and authority are not separate from SEO - in this industry they are SEO. ADHD assessment is a textbook "Your Money or Your Life" (YMYL) subject, where Google leans hardest on E-E-A-T: Experience, Expertise, Authoritativeness and Trust. Off-site, that is earned the same way clinical reputation is earned: real credentials, real reviews, real coverage. So we built it deliberately, and it became one of the biggest drivers of organic performance.
Experience
12,000+ real patient reviews and first-hand stories woven through the content.
Expertise
Clinically reviewed guidance with named clinicians behind every answer in the resource.
Authoritativeness
0 → 1,832 referring domains, national press, and development of personal brands, earning the site it’s authority.
Trust
An Excellent 4.8/5 Trustpilot rating, transparent pricing and NHS pathways, all made visible.
You cannot performance-market your way to a healthcare brand. You have to earn trust and make it visible. DISRUPT. Search Studios built community engagement, off-site outreach and trust platforms like Trustpilot and Google Reviews into the patient journey. By 2025, the dominant traffic story was branded search - people typing the clinic's name because they had come looking for it. We built the brand people searched for.
4.8 / 5
Reviews were not an afterthought bolted on at the end. Asking for them was designed into the patient journey, at the moments a patient most felt the difference, so that the proof accumulated at the same rate the clinic grew.
Off-site authority, built from zero
Referring domains · SEMrushSEMrush · adhd-360.com
SEO Authority Score
0 → 37 · SEMrushSEMrush · algorithm-smoothed
Authority was amplified across earned media: national coverage in The Times, the Daily Mail, the Mail on Sunday and iNews, and on ITV's Loose Women, where panellist Nadia Sawalha's on-air ADHD assessment was carried out by an ADHD360 clinician. We also had a hand in the launch marketing for the clinic's founder-fronted TV series, ADHD Beyond the Label - working closely with Bloomberg's production company to adhere to Bloomberg's high content and advertising standards and rules.
- The TimesNational press
- Daily MailNational press
- iNewsNational press
- Mail on SundayNational press
- ITV · Loose WomenBroadcast
consumer-services company in the UK Fast Growth Index - 793.8% growth, 2021–2023.
ADHD360's own Neurodiversity Toolkit for Schools - which we helped design and promote - and its national ADHD conference.
Chapter 08
The Results.
Audited, profitable, and growing fast
The system
What we built, measured - our build, its own records
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1 hr → 10 min
A GP letter, after we automated clinical correspondence - around 120 clinician hours a month handed back (2020 HSJ award entry)
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45 min → <1 min
Scoring a screening questionnaire, once the system did it - with questionnaire return rates up by half (2020 HSJ award entry)
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3 pathways
Private, NHS Right to Choose and NHS - three funding routes in one record, one billing process
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12,000+
Trustpilot reviews at 4.8 - gathered by the automated review request we built into the patient journey (public profile)
The marketing
Return on marketing, measured on revenue rather than clicks · Feb 2020 to Nov 2025
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All channels
30× ROI
Clinic revenue attributable to the channels we ran, against everything we invoiced for marketing
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SEO
56× ROI
Organic search, with the website, content and Ad-hoc work delivered under it counted in the cost
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Social
49× ROI
Organic social media marketing (SMM)
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Paid search
14× ROI
Google Ads, media budget included in the cost
The efficiency dividend
Audited revenue nearly doubled between FY2023 and FY2024 while the team grew only modestly - a business scaling on systems and automation, not headcount. Early automation cut routine clinical admin such as GP letters from around an hour to a few minutes, letting the same team care for far more patients
What it became
their numbers - the public record, attributed
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£0 → £22.5m+
Audited turnover: nothing in 2019, £22.5m in FY2024 (Companies House)
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Profitable
Every yearProfitable every year since 2019, including year one - corporation tax provided and retained profit up in every filed set of accounts, with £1.58m profit after tax in FY2024
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4 → 148
Average employees as filed, 2019 to 2024 (Companies House)
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2,000+/mo
New-patient assessment capacity - ADHD360's own figure in its written evidence to Parliament
What went in, and what came back
Two blue lines. The upper one is the clinic as a whole - its cumulative revenue across the engagement, shape only. The lower one is the part attributable to the channels we ran - organic search, paid search and social. The return is measured on the lower line only - 30× on everything invoiced for marketing, drawn beneath it as a shape with no figure attached.
- the clinic as a whole - cumulative revenue, shape only
- traced to our channels - cumulative revenue, shape only
- traced, modelled (Mar 2020 – Apr 2021)
- our marketing investment - the shape only
- audited turnover marker
- year-end return, traced basis
Chapter 09
Replicability &
Expansion.
Proof the model repeats
A one-off success is luck. A repeatable one is a blueprint. Autism 360 - a full second brand with its own website, identity, careful preferred-terminology guide, social, PPC and webinars - was launched from the same blueprint - and went on to be named Autism Assessment Diagnosis Clinic of the Year 2025 (Healthcare Business Review Europe). The point is not that ADHD360 was special. It is that the system and the strategy are portable.
- Same playbook
- New brand & site
- Own terminology guide
Chapter 10
The Exit & the Legacy.
From a startup's first build to a national acquisition
In 2025, Keys Group acquired ADHD360. The business passed into a national healthcare group as going, growing infrastructure.
That is the arc: from a startup with no system and no website, to a business worth acquiring - built, staffed, systematised and filled by the same partner throughout. The legacy is a company that thrives, a platform that runs it, and proof that empathy scales when you build both the content and the system.
Delivering both engines end to end - the clinical system and the growth that filled it - over six years places DISRUPT. Search Studios among the UK's leading specialists in healthcare system development and search-driven growth, across the ADHD, wider neurodiversity and broader healthcare sectors.
Chapter 11
The Opportunity.
Why this matters for the wider sector
The reason this blueprint travels is the size of the gap it closes. The demand for an ADHD assessment is enormous and largely unmet, and the economic case for treating it well is overwhelming - figures ADHD360 set out in its written evidence to Parliament in April 2025.
The value case is not close
On ADHD360's own evidence to Parliament, a three-year assessment, diagnosis and treatment plan costs £7,800 against a comparable three-year health-and-social-care cost of £40,656 per person - so for every £1 spent on ADHD diagnosis and management, £4.21–£16.37 can be saved over ten years. Demand this large, met this efficiently, is exactly the need a well-built clinic can meet.
A proven playbook, a proven system, and a market crying out for both. That is the opportunity we can help you meet.
Chapter 12
Two engines.
One partner.
The Blueprint
Most agencies sell you a service. We helped ADHD360 build the blueprint for a national clinic - the system that runs it and the growth that fills it. The same two engines are available to your organisation, and what we build becomes yours to keep. That is the difference. Marketing spend usually evaporates the moment it stops; our work converts into assets your company keeps - a platform of your own, a brand, an audience, an authority - raising your company's value, sustaining its growth, and still working long after the invoice. And because we root ourselves deep inside your business as embedded specialists, the capability itself becomes part of your company's value: not a supplier you could shrug off, but an asset you would fight to keep.
- Clinical safety & governance
- Funding & NHS commissioning
- Interoperability
- Patient engagement
- The growth engine
If you deliver specialist healthcare.
We build your own operating system so you can scale safely - clinical governance, NHS commissioning, interoperability, patient engagement - designed around the part that hurts most first. Then we help grow and scale through search-led & brand marketing.
If you're an ambitious business, any sector.
We build both engines for you - bespoke web applications and operating systems that become your own, and the growth engine that fills them: technical-SEO-led sites, intelligence-first acquisition, lifecycle, brand and authority - informed by proven experience, not theory.
The team that helped build & fill one of the UK's largest ADHD clinics - let's build yours →
Sources
Sources. Prepared by DISRUPT Search Studios in respect of its engagement with ADHD360. Financial figures from ADHD360's audited accounts at Companies House; the acquisition by Keys Group (May 2025) from public record and trade press (DWF, Keys Group, LaingBuisson, TheBusinessDesk); the "Beyond The Label" broadcast from Bloomberg TV listings and the Loose Women feature from ITV; the UK Fast Growth Index ranking from the published index; the Autism 360 award from Healthcare Business Review Europe; backlink and authority figures from DISRUPT Search Studios' own SEMrush analysis of the public website; review figures from the public Trustpilot profile; "the UK's largest single specialist ADHD clinic" and the 2,000+/month assessment capacity are ADHD360's own statements, published on adhd-360.com and in ADHD360's written evidence to Parliament (NWT0011, April 2025) - which is also the source for the UK prevalence, undiagnosed, referral-growth and waiting-time figures shown in Chapter 11; the HSJ Partnership Awards 2021 finalist listing ("Chrysalis: A New Approach to ADHD Case Management - ADHD360 and DISRUPT", Workforce Innovation) is on the public HSJ record.
Imagery. The webinar and social artwork, email campaign artwork, the Academy film still, photography and the Neurodiversity in Schools badge are work produced for ADHD360 by DISRUPT Search Studios, reproduced under the showcase licence and subject to ADHD360's brand guidelines. The search-results and AI-assistant depictions are graphical illustrations created for this document - not screenshots - and contain no live or patient data; every figure, record, quote and citation shown in them is invented for illustration. The UK Fast Growth Index and HSJ marks are the property of their publishers and are shown as evidence of the listed ranking and finalist place.